The Beverage Boy

Smoothies on wheels with a retro cool

As a rise in food trucks for salads, tacos, burgers and sushi serving only soft drinks to go with their food. The Beverage Boy sets itself to serve a health-conscious beverage to compliment any food options provided from the other trucks.

Approached with nothing but an idea of serving smoothies out of a 1974 Bedford Cresta camper van, founder Matt Lockwood tasked us to create an identity and truck design for his mobile smoothie machine. Committed to serving 100 percent natural smoothies and juices to nostalgic Kiwis, we created a retro wordmark along with a series of supporting text graphics in black to sit against the block mint and white coloured truck.

A striking vintage truck was born and travelled to events and private functions with great fan fare.