{"id":618,"date":"2020-01-29T07:00:38","date_gmt":"2020-01-29T07:00:38","guid":{"rendered":"https:\/\/wordpress-540898-1735444.cloudwaysapps.com\/?post_type=portfolio&p=618"},"modified":"2021-05-01T06:27:59","modified_gmt":"2021-05-01T06:27:59","slug":"masport-heating","status":"publish","type":"portfolio","link":"https:\/\/thisischuck.co.nz\/work\/masport-heating\/","title":{"rendered":"Masport Heating"},"content":{"rendered":"
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Masport Heating<\/h1>\n[\/vc_column_text][vc_empty_space height=”50px”][vc_row_inner thb_row_padding=”true”][vc_column_inner width=”1\/2″]\t\t\t
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Client<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\tMasport Heating\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
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Project<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\tBrand Identity<\/br>Print\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
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What we delivered<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\tBrand Identity<\/br>Publication Design\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
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Agency<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\tBeans & RIce\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t[vc_empty_space height=”50px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″][vc_column_text]\n

Warming Kiwi homes since 1973<\/h3>\n

Masport Heating is a household New Zealand fireplace specialist. Offering quality and innovation and are proud to be at the forefront of a new generation of clean burning, ultra-efficient wood burners.<\/p>\n

Our challenge was to rebrand Masport Heating and create a clear identity away from Masport \u2013 an outdoor power equipment and leisure products company that once included Masport Heating. Differentiation and rejuvenating the identity were key, while retaining exisiting brand heritage is also important for this well established brand. Shifting the brand from an afterthought of the old to a strong and independent icon that people can continue to trust.<\/p>\n

Modern and contemporary was key and these are the foundations on how the latest fireplaces are made. The new look embraced the angled badge identity and a modern type family has been employed. A set of graphic icons were also developed for communicating key messages. The new catalogues shows a glimpse of the new visual direction for Masport Heating to reflect their values.[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true”][vc_column]\t

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Masport Heating is a household New Zealand fireplace specialist. Offering quality and innovation and are proud to be at the forefront of a new generation of clean burning, ultra-efficient wood burners.<\/p>\n","protected":false},"featured_media":641,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"_links":{"self":[{"href":"https:\/\/thisischuck.co.nz\/wp-json\/wp\/v2\/portfolio\/618"}],"collection":[{"href":"https:\/\/thisischuck.co.nz\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/thisischuck.co.nz\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/thisischuck.co.nz\/wp-json\/wp\/v2\/comments?post=618"}],"version-history":[{"count":0,"href":"https:\/\/thisischuck.co.nz\/wp-json\/wp\/v2\/portfolio\/618\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thisischuck.co.nz\/wp-json\/wp\/v2\/media\/641"}],"wp:attachment":[{"href":"https:\/\/thisischuck.co.nz\/wp-json\/wp\/v2\/media?parent=618"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thisischuck.co.nz\/wp-json\/wp\/v2\/tags?post=618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}